Customer service and marketing are the hallmarks of an effective direct to consumer retailer. Without successful departments in both of these areas it’s very difficult to build a successful retail company. Having great departments individually will only get an organization so far. When you intertwine customer service and marketing you really have the chance to [...]
Continue Reading...Using Segmentation and Personalization to Stand Out from the Crowd – Slice and Dice Your Way to Success – Anna Pfeiffer, Bronto Marketing Strategiest and Jimmy Austin, Marketing Manager at Carolina Biological Supply Co *Note* The sessions were divided into two tracks: Crawl and Run based on what level you were on with email marketing. [...]
Continue Reading...After three days in beautiful Chapel Hill, North Carolina I’m quite confident that we made the best possible choice in an email marketing partner. From the wonderful hospitality to the vast amount of email marketing best practices shared in the sessions to the detailed insights into how the company operates the Bronto Summit was an [...]
Continue Reading...If you were to make a list of the most important factors of success for a retail ecommerce business I’m willing to bet that inventory cycle counts would not be anywhere close to the top. You might list online marketing or negotiating terms with suppliers as some of the most critical success factors, but cycle [...]
Continue Reading...Considered by some to be the father of modern advertising, John Wanamaker once said that “Half the money I spend on advertising is wasted. I just don’t know which half.” While that may ring true with traditional print and television advertising, the world of online advertising is very different. In fact, online advertising is exactly [...]
Continue Reading...If you have an ecommerce site and you don’t have any Google products involved in your strategy then you likely have a problem. Google Adwords is ubiquitous for small businesses and site owners are constantly trying to optimize their sites for Google search. Local businesses and service providers can use Google Places to list their [...]
Continue Reading...(via Seth Godin’s blog) Seth Godin is known by some as the godfather of modern marketing. He’s written 12 best-selling books on topics like permission marketing and creating value within an organization, and he’s also created several successful websites like Squidoo. If you’re involved in marketing or any kind of ecommerce it’s a good idea [...]
Continue Reading...JP Morgan has just released a new report by analyst Imran Kahn that forecasts global ecommerce revenue to grow to $680 billion worldwide in 2011. That’s an 18.9 percent increase over 2010 revenue and ecommerce revenue in the US alone is expected to grow 13.2 percent. By 2013 global ecommerce spending is expected to hit [...]
Continue Reading...Pay Per Click advertising through programs like Google Adwords and Bing Search Ads are essential for ecommerce companies to explore. No other form of advertising gives you as much control and information about how effective your marketing really is. However, setting up a PPC campaign can be a daunting task. It’s not as simple as [...]
Continue Reading...It is November which means the holidays are upon us. How do you reinvent the presentation of the same strategies year after year. I was sent this article today and found a lot of good advice that may seem like common sense, but I think it always a good idea to review some of the [...]
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