Reevoo, a provider of social commerce solutions based in the UK, recently conducted a study on consumer reviews hosted on retail websites. The results were quite surprising – 68% of shoppers had a greater sense of trust for the retailer when both positive and negative reviews were present. Furthermore, 30% of respondents actually suspected that [...]
Continue Reading...In the world of direct-to-consumer retailing, convenience is king. Just like with physical stores, poor customer service will drive customers away from your ecommerce or catalog channel as well. Loyal customers are retained by making purchases easy to make and problems easy to resolve – but when you’re not face-to-face with the customer, how can [...]
Continue Reading...Mobile commerce has been the hot topic in retail lately. Marketers recognize that m-commerce represents an additional opportunity to grab a larger share of the consumer wallet. Brands have been rapidly adding smartphone-compatible commerce sites for consumers to buy their products on the go. Unfortunately for those retailers out there with a mobile site – [...]
Continue Reading...You’ve recognized that consumer purchasing habits are rapidly moving into the digital space. You’ve rolled out a fancy new website and staked your claim on all the trendiest social networks. You even have a mobile app! Consumers can now find your killer products at any time or place. Unfortunately, having great products that are readily [...]
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