The most distinct advantage that ecommerce retailers have over their brick-and-mortar counterparts is the ability to capture detailed information about what shoppers do when they visit the web store. Online retailers can not only see which products individual customers purchase, but they can also gain visibility into the stats: things such as which pages they [...]
Continue Reading...As a NEMOA member and conference sponsor, Fifth Gear is helping to spread the word that NEMOA has redefined its name. The group has been known for the past 65 years as the New England Mail Order Association, having its roots in the world of catalog marking. With the evolution of multichannel retail and the [...]
Continue Reading...Defining your perfect customer will most certainly guide your marketing efforts and can also help you select the products that will really sell on your site. Maybe you’ve already determined that specific shopper profile, but aren’t getting the results you had originally anticipated. Many times online retailers try to be too many things to too [...]
Continue Reading...Fifth Gear’s email marketing partner, Bronto, has put together this simple guideline to help retailers better evaluate the benefits of a robust email platform. After an exhaustive look at the many email tools out there, Fifth Gear partnered with Bronto for very strategic reasons, the first and foremost being their laser focus on retailers. With [...]
Continue Reading...One of our favorite annual surveys, Retail Horizons: Benchmarks for 2011, Forecasts for 2012, was released a few weeks ago. Throughout the year, the Fifth Gear marketing team sifts through every piece of industry news we can find and have become avid readers of content such as this report from KPMG and the National Retail [...]
Continue Reading...Common sense tells us that seeing a product video can provide more detail and simulate a hands-on shopping experience. Top retailers have dramatically increased their use of product videos, particularly the leading ecommerce sites such as Overstock, HSN, QVC and Target. The addition of product videos means more engagement, thus higher conversion rates than those [...]
Continue Reading...Picture your customer sitting in front of their PC happily shopping on your site. Either they’ve clicked tirelessly trying to make a final decision, or quite the opposite – they knew exactly what they wanted to purchase and dropped their products into the cart in a matter of seconds. Either way, now it’s time to [...]
Continue Reading...The shopping madness of Thanksgiving weekend will soon be upon us. Online shoppers will be looking for gift ideas and special deals, with a particular focus on Cyber Monday deals. So, it’s pretty important for retailers to show up in their inbox with consistent and compelling messages. You don’t want to be left off the [...]
Continue Reading...Fifth Gear is a member of the Direct Marketing Association (DMA), a trade association that aligns well with the interests of our clients. The DMA actively supports the marketing tools and practices that multichannel retailers use to drive their brands. They keep a close eye on legislation that could impact the way in which any [...]
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