With Forrester Research forecasting online sales to reach $210 billion in 2012 and $249 billion by 2014, online retailers are at the cusp of tremendous growth and opportunity. So what should you do to grab a substantial piece of that $210 billion pie this year? Based on industry predictions and our own experiences at Fifth [...]
Continue Reading...Nothing excites retailers like statistics that indicate good times ahead. The 2011 Holiday Forecast from the National Retail Federation shows that holiday sales will increase by 2.8% to $466 billion. While this is still less than last year’s increase over 2009 (5.2%), retailers are seeing this as a very positive sign for the economy as [...]
Continue Reading...Growing your email list is one of the toughest challenges faced by retailers who use email marketing (so tough, in fact, that we recently hosted a webinar on this very topic with Bronto, our trusted email marketing provider). However, there are several simple site design moves that retailers can make to help their list growth efforts. [...]
Continue Reading...One of the most challenging tasks faced by email marketers is list growth. A big list means greater engagement with your customers, higher chances for a conversion, more options for testing marketing messages.. all great things, right? But even once that list hits “big” status, you’ve got to combat account churn to keep it growing. [...]
Continue Reading...Free shipping. Same-day shipping. 24-hour delivery. Easy return policy. Free returns. Real-time inventory. Multiple payment options. Websites that remember customer information. Personalized product pages. Customized emails. This may sound like an e-retailer’s wish list, but for most online customers, these have already become reality. As retailers scramble to get ready for the holiday season, the [...]
Continue Reading...As if a new breed of customers who demand a multichannel shopping experience is not enough, there’s a new addition to their wish list – not only do they want a variety of options for ordering, but they want that order to be in their hands as quickly as if they bought it in a [...]
Continue Reading...Greetings from (sort of) sunny San Diego, CA! It isn’t really as warm here as we expected right now, but the first day and a half of IRCE 2011 have definitely made up for it. Last night was a great meet-and-greet reception in the exhibit hall where we welcomed lots of guests to Booth #726. [...]
Continue Reading...What’s the key to a booming e-retail business? No, it’s not Facebook commerce. It’s not even mobile commerce. The real secret to success in today’s highly-competitive economy is good old supply chain integration and collaboration. Today’s retailer no longer competes as an individual business. They compete as part of a global supply chain, where business [...]
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