Online retail is a tough game and the market is more saturated than ever. And with the economy still in a state of flux, business owners are looking to cut costs while still providing a better customer experience than the competition. Although free shipping may seem like the easiest thing to cut out (or ignore [...]
Continue Reading...QR codes are easy to create, implement, and do not cost much, either (there are even generators online that are free!). In a previous blog, we indicated how to use QR codes in your order fulfillment operations to enhance your branding. In this blog, we look at three innovative marketing tactics using QR codes from [...]
Continue Reading...Anyone running a retail operation is all too familiar with the standard acronym SKU, or stock-keeping unit. If you’re the one charged with managing your inventory, you’re probably also familiar with SMI, or slow moving inventory. If you’ve never heard that term before, you need to keep this acronym in mind too – because it [...]
Continue Reading...The most distinct advantage that ecommerce retailers have over their brick-and-mortar counterparts is the ability to capture detailed information about what shoppers do when they visit the web store. Online retailers can not only see which products individual customers purchase, but they can also gain visibility into the stats: things such as which pages they [...]
Continue Reading...As a NEMOA member and conference sponsor, Fifth Gear is helping to spread the word that NEMOA has redefined its name. The group has been known for the past 65 years as the New England Mail Order Association, having its roots in the world of catalog marking. With the evolution of multichannel retail and the [...]
Continue Reading...In ecommerce, the real work starts once a customer has placed an order. Having great merchandise, an attractive eStore, and great deals will pull customers in, but if you cannot put together the goods and ship it out efficiently and accurately, those customers will not come back – no matter how great the rest of [...]
Continue Reading...Defining your perfect customer will most certainly guide your marketing efforts and can also help you select the products that will really sell on your site. Maybe you’ve already determined that specific shopper profile, but aren’t getting the results you had originally anticipated. Many times online retailers try to be too many things to too [...]
Continue Reading...Fifth Gear’s email marketing partner, Bronto, has put together this simple guideline to help retailers better evaluate the benefits of a robust email platform. After an exhaustive look at the many email tools out there, Fifth Gear partnered with Bronto for very strategic reasons, the first and foremost being their laser focus on retailers. With [...]
Continue Reading...The ecommerce boom has created a habit for today’s online customers – free shipping. Almost every e-retailer has it, and when customers can easily find free shipping on almost any product, why would they choose a website that charges them? For most online retailers, offering free shipping can be a challenge. Here are a few [...]
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