Newsletter for Ecommerce and Catalog Retailers – Sept 9

Sept 9, 2011
Industry News
FIFTH GEAR Choice of the Week

Many retailers, one inventory process
Are all retail inventory issues created equal? Regardless of a retailer’s size, nearly all multichannel merchants experience the same challenges when it comes to their inventory management. Understanding demand, monitoring levels, and developing a cross-channel strategic plan are just some of the keys to success…
(Source: Retail Online Integration)

Introducing the Favorite 50
The annual rankings for the top ecommerce retailers have been released, and although not much has changed at the top of the list, specialty retailers are making their presence known for the first time. Did your favorite crack the Top 50?…
(Source: STORES)

Ecommerce reading, anyone
As the weather outside turns frightful, you’ll no doubt be looking for some good reading material to keep you both entertained and in touch with the business world. If you’re in the mood for some ecommerce literature, check out one of the 25 books on this list…
(Source: Practical Ecommerce)

Convert site visitors to loyal customers
Fifty-eight seconds is hardly a lot of time, especially when it means the difference between a bounce and a conversion. By clarifying shipping terms and adding product reviews, retailers can turn uncommitted site browsers into loyal customers…
(Source: eMarketing and Commerce)

QR codes promotion makes a splash
The USPS, which recently offered a promotional rate to mailers using QR codes, says that it is very pleased with participation in the campaign. The effort to increase the value of postal mail for both senders and recipients has yet to show if the promotion actually increased mail volumes during the period…
(Source: Retail Online Integration)

Don’t go soft on branding
An aggressive focus on lead generation, coupled with a tough economy, has made some companies all but abandon their branding efforts. Making it easy for prospects to find you and focusing your efforts only on the areas that make sense will help fill the sales funnel with quality leads and more conversions…
(Source: eMarketing and Commerce)

Understanding USPS’ 2012 Pricing
Although the fate of postal mail may still be undetermined, USPS recently unveiled its upcoming pricing changes for 2012 – and its plans for a software release schedule. This early announcement allows direct marketers more time to plan their 2012 campaigns and evaluate their budgets for next year’s marketing spend…
(Source: Retail Online Integration)

Accelerating Commerce
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