Newsletter for Ecommerce and Catalog Retailers – Dec 9
December 9, 2011
Industry News
FIFTH GEAR Choice of the Week
Outsourced fulfillment to take off in 2012
As demand increases for fulfillment services, there is tremendous opportunity for service providers to help their clients use distribution center activities to intensify their branding. Fifth Gear CEO Al Langsenkamp discusses this and other operations trends for the coming year…
(Source: Multichannel Merchant)
Attract and convert comparison shoppers
It is easy for customers to compare prices and products via 360-degree product views, customer testimonials, and product comparison tools. By increasing their personalized offerings and streamlining registration, login, and check-out processes, e-retailers can convert fickle shoppers quickly…
(Source: Retail Online Integration)
Towards a fulfilling operation
The next time you plan your warehouse or distribution center logistics, make sure you include process management and technology support. Whether you are slotting, picking, or organizing the products, upgrade your technology and use it to increase your warehouse efficiency…
(Source: Multichannel Merchant)
Follow basic design guidelines to create Catalog 2.0
Before you design your next catalog, pay attention to some basic design guidelines. From “pacing” your products throughout to creating premium content for your front and back covers, these catalog design tips will guarantee the “wow” factor…
(Source: Multichannel Merchant)
Reducing inventory woes in 2012
56% of retail executives agree that the key to perfect fulfillment is perfect inventory management. From making inventory visible to the entire organization to improving in-store accuracy via up-to-the-minute POS data, retailers are going all out to satisfy demanding customers in 2012…
(Source: Integrated Solutions for Retailers)
‘Tis the Season
Retail News for the 2011 Holiday Season
Analyzing Cyber Monday Sales
10 million people shopped online on Cyber Monday, spending an average of $125 – which resulted in a record-breaking $1.25 billion in online sales. Another record breaker – 6.6% of online sales came via mobile devices…
(Source: Practical Ecommerce)
Branding with panache during the holidays
Your brand should convey more than just value during the holiday season. Use a wide variety of colors, relevant imagery, and content to convey enthusiasm and fun to your customers. Combine themes of sharing, caring, and shopping into your branding to stand out…
(Source: Marketingprofs.com)
Delivering great gifts to customers’ inboxes
Are you using offline sources like point-of-sales kiosks or catalog QR codes to let customers opt into an email program? Are you including shipping calendars with deadlines in your holiday emails? Use these tips to convert more browsers into buyers when sending emails this holiday season…
(Source: Retail Online Integration)
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Fifth Gear Gives Insight in 2012 Retail Fulfillment Trends
• ‘Expert’ Predictions for Ecommerce Operations in 2012
