Newsletter for Ecommerce and Catalog Retailers – Dec 2
December 2, 2011
Industry News
FIFTH GEAR Choice of the Week
The top 5 online shopper “must-haves”
Customers will need to see these top 5 “must-haves” when shopping online. Any guesses on what they are? Nope, it’s not free shipping or fantastic offers. Actually, you might be surprised to see how simple this list is…
(Source: Shop.org)
Make free shipping work for you
Offering free shipping has become commonplace in today’s online retail world. However, there are still innovative ways to promote it without blending in with the rest of the pack. Earlier, more prevalent promotional messages are your best bet for winning the free shipping race…
(Source: Multichannel Merchant)
Why ecommerce should not be taxed
If you’re tired of hearing politicians explain how collecting online sales tax will save state budgets, here comes a refreshing counterpoint that emphatically says otherwise! The tax is unfair, unconstitutional, and simply insufficient, says the President of the Electronic Retailing Association…
(Source: USA Today)
Should we still worry about recession?
You could be excused for thinking that the recession is over as retailers racked up record sales this past weekend. Economists, however, are concerned that these sales numbers cannot be sustained and may really be due to frugal customers taking advantage of offers and promotions…
(Source: Atlantic Wire)
2012 will be the year of digital marketing
With the rise of tablets, mobile, and social media in online retail this year, 2012 will see marketers use attribution and analysis tools to extract greater accountability, validity, and ROI from their marketing campaigns…
(Source: emarketingandcommerce.com)
‘Tis the Season
Retail News for the 2011 Holiday Season
Insights from the Thanksgiving weekend
In just 5 quick days, shoppers have given e-retailers a shot in the arm. With the biggest Black Friday since 2007 and Cyber Monday sales increasing by 20% to $1.3 billion, it is a safe bet to assume shoppers are energized for this season!..
(Source: Time.com)
Expect more than just deals in your inbox
When email volumes increase by 18% when compared to last year, you know your inbox is going to get more than just great deals. With 80% of online retailers sending emails on Black Friday, experts predict Cyber Monday may have become the spammiest day ever…
(Source: Ad Age)
Getting the ‘cookies’ ready for Santa
Tracking your customers online via cookies can be a useful marketing tool, but it may only cover one-third of online users. However, you can geo-target your customer in the online world using these privacy-sensitive online tracking tools without making your customer feel stalked…
(Source: Retail Online Integration)
What’s next after the holidays?
Once the holiday season is over, it’s time to make your 2012 resolutions – for your ecommerce business. Multiple channels, lower shipping costs, business intelligence tools, and repricing options can help you emerge a winner in the new year…
(Source: Retail Online Integration)
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Increase Your Email Sends if You Want to be Heard
• Get Your Ecommerce Site Firing on All Cylinders
• Ready or Not, Here the Shoppers Come
• Ecommerce Retailers See Green on Black Friday
