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INDUSTRY EVENTS
RILA Leadership Forum
January 22-24, 2012
Naples, FL
RILA Logistics
Conference 2012
February 19-22, 2012
Dallas, TX
Data Driven Business Week
March 4-10, 2012
San Francisco, CA
NEMOA directXchange
Spring Conference
March 14-16, 2012
Boston, MA
Catalyst Conference
April 16-19, 2012
Las Vegas, NV
The Retail Summit
May 1-2, 2012
New York, NY
IRCE 2012
June 5-8, 2012
Chicago, IL
Shop.Org Online
Merchandising Workshop
July 16-18, 2012
San Diego, CA
DOING BETTER BUSINESS
Quick Insights from FIFTH GEAR

A MULTI-CHANNEL MARKETING TIP
Always look at how your offline campaigns drive online sales. Yes, purchasing through catalogs is down, but print still proves to be a viable trigger for online sales. Size up how your catalogs influence site traffic and conversions. Then target specific buyer segments with your best print campaigns.
CONSULTANT’S CORNER
Insight from industry experts selected by FIFTH GEAR

One essential element to good project management is to have critical sign-offs on key deliverables as the project progresses… Read More


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