Newsletter for Ecommerce and Catalog Retailers – July 8 2011
July 8, 2011
Industry News
FIFTH GEAR Choice of the Week
Retailers want fast, integrated fulfillment services
When retailers are offering a multichannel shopping experience, can multichannel fulfillment services be far behind? By offering shipping to multiple addresses, in-store pickup of online orders, and free shipping, retailers are hoping to reduce the time it takes to drop the order on the customer’s doorstep…
(Source: Internet Retailer)
Social media brings new measurement tools for marketers
Social media engagement is no longer an option for retail marketers: it’s the standard. So now it’s important to find metrics that accurately measure the success of your social efforts – including key performance indicators to business objectives like ecommerce sales, lead generation, and customer service activity…
(Source: Direct Marketing News)
Study finds many consumers against ad tracking
Based on a recent survey by Consumer Reports, 81% of respondents are in favor of a universal “Do-Not-Track” mechanism that will permanently avoid online tracking. In addition, 67% of those polled also want government intervention to ensure that people’s privacy is protected online…
(Source: Media Post)
Do you provide an intimate cross-channel experience?
There is a huge gap between customer expectations and retailer preparedness when it comes to cross-channel shopping. According to a poll last December, 85% of retail consumers want order management, purchase history, and product recommendations that integrate across all of a retailer’s channels. Can your company do that?…
(Source: Retail Wired)
RILA criticizes swipe fee reforms decision
The Federal Reserve’s latest swipe fee reform allows banks to charge up to 21 cents per transaction. Though dramatically less than the 44 cents that is currently charged, the ruling new fee schedule still gives big banks a 525% profit on every transaction – something that leaders in the retail industry thinks as unfair and excessive…
(Source: Retail Online Integration)
Consumer privacy is top concern for retail marketing agencies
Ask any agency that serves retailers today, and their biggest concern is to ensure the interactive marketing efforts do not infringe on consumer privacy. Marketers need to educate themselves and their clients and colleagues and implement privacy best practices in every digital interaction, from data collection to location-based marketing…
(Source: Direct Marketing News)
Daily deals: good for ecommerce merchants?
Are you increasing sales or merely eroding your customer loyalty when you offer daily deals to your customers? While research exists to support both sides of this argument, online retailers need to have a good strategy and firm expectations in place before choosing daily deal sites as another channel offering…
(Source: Multi Channel Merchant)
Psychographic data leads to more targeted, effective marketing
For decades, retailers targeted consumers based on demographics – age ranges, yearly income, occupation, etc. Marketers are now using psychographic profiling, which takes into account a consumer’s social data, life and family information, and their stage in the customer lifecycle to better target potential buyers and increase the likelihood of conversion…
(Source: Mashable)
Fifth Gear News
FIFTH GEAR Hosts
Annual Buffalo Township United Fund Radiothon
Fifth Gear recently hosted the annual Buffalo Township United Fund (BTUF) Radiothon on June 24 at its Louisiana, Missouri location. Staff at our fulfillment services provider’s warehouse and contact center facilities spent their time collecting donations, providing technology support, and taking phone pledges from our company’s contact center to benefit one of the community’s largest non-profit organizations. Our wonderful employees also prepared and served food for the event’s attendees…
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Retailers to Pay Big Bucks for .Brand
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• Retailers, Its Time to Go Beyond the Home Page
