Newsletter for Ecommerce and Catalog Retailers – June 24 2011
June 24, 2011
Industry News
FIFTH GEAR Choice of the Week
Steps to take to close sales today
Did you know that most online retailers don’t offer a mobile-ready website? Building one that works for m-commerce is just one ‘must-take’ step to increase conversion and customer satisfaction…
(Source: Retail Online Integration)
QR codes – not just for smartphones
Think QR codes are only for your customer’s smartphone? Think again. QR barcodes can now be used to link to social media, videos, SMS, and more. Not sure where to start? This article provides suggestions on how online retailers can use them more effectively…
(Source: Practical eCommerce)
ICANN gives permission for .You
As an e-retailer, your biggest source of brand identity is your website. We have good news if you’re tired of long, confusing URL syntax! ICANN now has given permission for companies and cities to create unique URLs that go beyond “.com” to help improve communication and personalization…
(Source: Internet Retailer)
Too small to be noticed?
“If you offer it, they will come” is the new mantra for the Davids of the retail world. By pursuing simple options like free shipping, price-match guarantee, and extended payment options, smaller retailers are leveling the playing field and giving ecommerce goliaths a run for their money…
(Source: Dealer News)
Test, test, and, yes, test again
The best way to combine the art of marketing and the science of merchandising is to test your ideas again and again. When faced with tons of analytics versus the instinctive understanding you have of your brand, test your ideas to gain insight into what the customer wants…
(Source: Internet Retailer)
Grocery business growing online
The consumer packaged goods industry is growing by leaps and bounds, especially in the online world. Though online purchases of these goods form only 2% of the current total ecommerce sales, experts predict it will double to $25 billion over the next 3 years…
(Source: Reuters via Yahoo News)
When hackers attack
Forget Plan B – most retailers do not have a Plan A in place when a data breach happens. Instead of waiting for the event, retailers should have a well-thought-out plan that includes media and customer communication and minimizes their risk for potential fraud…
(Source: Internet Retailer)
Fifth Gear News
Fifth Gear Attends World’s Largest Ecommerce Event
Fifth Gear, a provider of outsourced fulfillment services, contact centers, technology, and marketing services for ecommerce and catalog retailers, participated in the Internet Retailer Conference and Exhibition 2011 June 14-17 in San Diego, California. The three-day conference, the world’s largest ecommerce event, hosted a record 7,300 attendees and over 500 exhibitors.
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Your Supply Chains Weakest Link
• Enhancing Customer Experience in the Contact Center
• Wanted: A Back-to-Product Approach to Ecommerce
• Questions to Ask About Your Multi-Channel Strategy
