Newsletter for Ecommerce and Catalog Retailers – Mar 25th 2011
March 25, 2011
Industry News
FIFTH GEAR Choice of the Week
Website improvements that increase sales
Ecommerce sites are more than just a digital business card – they’re the entire operation, so a site that’s optimized for sales is a must-have for online retailers. Does your site motivate customers to buy? Check out these 7 sales-boosting website tips to make sure…
(Source: American Express Open Forum)
More exposure with less cash: An online retailer’s conundrum
Online retailers have been doubling as web advertising publishers for years, and many are comfortable with executing their own advertising strategies. With margins and conversion rates shrinking and pressure to keep prices down, ecommerce marketers now need to create innovative, relevant ads without breaking their budgets…
(Source: Retail Online Integration)
The catalog – now a multichannel vehicle
In an era of new technology and customers’ ability to choose how they interact with brands, marketers must reconsider the old tried-and-true catalog model, says Lois Brayfield, President of J Schmid & Associates. Online retailers can use catalogs to increase customer retention and even strengthen sales in other channels…
(Source: Multi Channel Merchant)
Are your customers hooked on deep discounts?
If your customers are waiting for coupons or discounts before they purchase from you, it may be a learned response to your promotional campaigns. When it comes to managing offers, finding the appropriate push-pull balance is key to creating “well-trained” customers…
(Source: Retail Online Integration)
Burned by daily deals, retailers fight back
Retailers are learning the hard way that daily coupon sites may not always deliver great deals. Although they drive traffic, retailers often have to bear the brunt of the deal’s cost without seeing proportionate returns…
(Source: Wall Street Journal)
Mobile is changing the rules of the email marketing game
The number of consumers who access their email via mobile has increased 116% in the past year, making it more critical than ever for email marketers to make their messages mobile-friendly…
(Source: Internet Retailer)
Make complaining easier and make customers happier
When customers are dissatisfied with certain products and have the urge to complain, a staggering 95 percent fail to do so – to the company, anyway. As a result, customers spend more time complaining about your brand with their network instead of with you…
(Source: Retail Online Integration)
Get more Facebook face-time with consumers
Did you know Facebook’s News Feed algorithm, EdgeRank, displays only the posts from the friends and brands users engage with the most? The more popular your online persona, the more likely your posts are to show up in fans’ news feeds, which helps drive traffic to your site and even convert sales…
(Source: Mashable)
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• If You Can Only Attend One Ecommerce Event This Year, Make It IRCE 2011
• Get a Catalog and Use it Like This
• Do You Love to Hate Your Inventory?
• Fifth Gear Fulfills Needs for Indianapolis Non-Profit
• Make the Most of Your Managed Inventory
• Make Your Ecommerce Site Comfortable for Consumers
