Newsletter for Ecommerce and Catalog Retailers – Oct 14

October 14, 2011
Industry News
FIFTH GEAR Choice of the Week

Effective time management for multichannel agents
Keeping your customers waiting for service from your call center agents could spell disaster for your reputation and sales. Improve customer service by training your multichannel call center agents in different technologies, communication channels, and products…
(Source: TMC Net)

Improvements abound for cross-channel retailers
While multichannel retailers have struggled to provide an integrated shopping experience to their customers, 87% have succeeded in providing consistent pricing and product information across all touch-points when compared to only 45% in 2009…
(Source: Multichannel Merchant)

Jobs changed catalog and ecommerce
Apple’s Steve Jobs did not just revolutionize the PC industry. He enabled catalog merchants to bring the printing function in-house, thus reducing costs and production time. Then he went on to jump-start ecommerce with iMacs, iPhones and iPads…
(Source: Multichannel Merchant)

Are US marketers ready for the Canadian Anti-Spam Law?
With Canada’s Anti-Spam Law (CASL) going into effect by the fourth quarter of this year, US marketers are making preparations to abide by CASL’s strict opt-in marketing policies – which apply even to social media postings and SMS…
(Source: Direct Marketing News)

Now live on TV – QR codes
Now viewers can take a snap of QR codes on TV, connect via their mobile to your m-commerce site, and buy from you instantly. Online and TV retailer HSN is testing out “live” QR codes and taking innovative interaction to a new level…
(Source: Internet Retailer)

When more is not necessarily better
Today’s online marketer is struggling to find the right balance between the number of communication channels and the sheer quantity of messages he blasts out to his customers. In this case, more messages may actually decrease customer satisfaction…
(Source: emarketing and commerce)

‘Tis the Season
Retail News for the 2011 Holiday Season

Shoppers might spend less this holiday season
Start early, save more, spend less’ seems to be the holiday mantra for shoppers this season. 45% of those surveyed plan to spend less, 53% will start shopping earlier than last year, and 75% will buy because of price cuts and/or free shipping…
(Source: Internet Retailer)

Holiday marketing strategies to try
Holiday-centric email navigation. Countdown promotions. Flash sales. Thank you cards. Remailing. Increase the bang for your marketing buck by following these creative holiday tips that will ensure your customers keep coming back for more…
(Source: Retail Solutions Online)

Fifth Gear News

Fifth Gear Releases Retail Branding White Paper
Ecommerce services provider details strategies during order fulfillment process…Read More

Accelerating Commerce

Featured Content from the FIFTH GEAR Blog

• Why Online Retailers Need Google

• Using Multichannel Funnels in Ecommerce Marketing

• Fifth Gear Releases Branding White Paper for Retailers