Newsletter for Ecommerce and Catalog Retailers – Sept 16

Sept 16, 2011

Industry News

FIFTH GEAR Choice of the Week

Great news for online retailers

According to the latest report from Forrester and Shop.org, online retailers have much to celebrate. Over the last year, retailers have reported improvement in almost all aspects of ecommerce – increased conversion rates, higher average order value, reduced shopping cart abandonments…

(Source: Internet Retailer)

Measuring success in the contact center

Managing a successful contact center requires forecasting the workload accurately, establishing service objectives, and promoting employee satisfaction that will drive customer satisfaction, too. These are just a few of the key measures that should be tracked to ensure you’re meeting your customers’ needs…

(Source: International Customer Management Institute)

When your product becomes a commodity

With competition from global retailers heating up, your niche products and services may soon be threatened. If you sell a common product, plan now by focusing on creative communication, engaging product descriptions, and upgrading website technology to create a simple yet informative online shopping experience…

(Source: Practical Ecommerce)

Mobilize your social media followers

What do you do once you meet your preliminary social media goals? Motivate your followers into brand advocates, of course! By turning passive fans into active influencers, you can get your customers to spread your company’s word for you…

(Source: Marketing Profs)

Increasing the effectiveness of your call center team

Dealing with customers efficiently and effectively requires a “solution-centric” mindset within your call center team. A truly “healthy” contact center practices these habits – training, motivating, communicating, and inspiring – to create an energized and effective team…

(Source: TMC Net)

The perfect fit for catalogs

Want to go beyond having a digital version of your catalog on the web? Think tablet! Tablet owners are already comfortable with browsing magazines and books online, so digital catalogs are a natural extension. Now’s the time to turn that coffee table staple into a tablet-friendly version…

(Source: Internet Retailer)

Customers dissatisfied with website clutter

As e-commerce spending increased 17.5% in the second quarter to $47.5 billion, here is some disturbing news for e-tailers – online shoppers are becoming less satisfied with their online experience. Possible reasons include the vast amount of content on websites and inadequate product information…

(Source: Internet Retailer)

Businesses see positive results from social sharing

A comprehensive study of the top 10,000 websites found that social sharing buttons drastically increase social mentions. For example, analysis of over 4 million tweets indicated that a website without a Twitter share button was mentioned four times, while a site with a tweet button was mentioned 27 times…

(Source: eMarketer)


FIFTH GEAR Aids in Hurricane Rocovery Efforts

Although our Pennsylvania facilities were not damaged by the effects of Hurricane Irene and Tropical Storm Lee, other areas of the State were devastated. Our amazing team took action by setting up several internal donation drives for victims of these natural disasters.

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Accelerating Commerce

Featured Content from the FIFTH GEAR Blog

• Creating Success in an Outsourced Contact Center

• Make Returns Less Painful for Holidays 2011

• Brand Loyalty vs. Price

• How to Convince Customers to Like You

• Creating the ‘Perfect Order’ from the Fulfillment Perspective