Newsletter for Ecommerce and Catalog Retailers – Sept 2
Sept 2, 2011
Industry News
FIFTH GEAR Choice of the Week
Do you know your customer’s buying personality?
Do you know what motivates him to buy – exclusivity, need, or incentives? The answer to these questions lies in behavioral ecommerce, and understanding it means happy customers and increased conversions…
(Source: Retail Online Integration)
Are you a true multichannel merchant?
A quick study of 25 cross-channel retailers has shown that many are not as “multichannel” as they originally thought. Ranging from inconsistency in online and in-store promotions to inability in accessing web orders in the store, most retailers have lot of ground to cover to become a true multichannel retailer…
(Source: Multichannel Merchant)
Email, retail’s new instant messenger
If you think smartphones and social media are replacing email, think again. Emails triggered by real-time customer actions – abandoned shopping cart, banner clicks, website sign-ups – are instantaneous, intuitive, and immediate, making email a new form of instant messaging…
(Source: eMarketing and Commerce)
Are tablets good for catalog marketers?
The tablet market is estimated to grow to 82 million users in 2015 – an 800% growth in 4 years. In an effort to personalize their catalogs, smart marketers are combining the familiar interface of the catalog with the one-click shopping of the tablet…
(Source: Big Fat Marketing Blog)
The psychology behind beautiful websites
A beautiful website does more than just attract shoppers: it can actually elicit an emotional response. Websites are viewed as an extension of a brand or company’s personality, so they are often associated with human emotions like trust and integrity…
(Source: Retail Online Integration)
Your PPC manager and you
A great pay-per-click campaign needs a definitive goal and constant communication, especially when outsourcing its management. Updated inventory numbers, new industry trends, and budget monitoring are just a few tasks that require a retailer’s ongoing feedback with your campaign’s manager to ensure success…
(Source: Practical eCommerce)
Get to know comparison shopping engines
Budget-conscious consumers have been using the internet to comparison shop for years. But ecommerce retailers can increase their reach (and conversions!) by making their products available on a variety of CSEs beyond the Googles and Amazons…
(Source: Website Magazine)
Who “likes” what on Facebook
Women are 11% more likely to click through a Facebook ad, while 18-to-29 year olds are 9% more likely to “like” a page before engaging with it. This means that campaigns and pages on social media should be tailored to influence your target market’s most likely behavior…
(Source: Ad Week)
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Protect Your Brand with Good Customer Service
• Making QR Codes Work for Direct Mail
• More Painful Ecommerce Mistakes To Avoid
• Creating More Connected Ecommerce Customers
