Newsletter for Ecommerce and Catalog Retailers – Sept 23
September 23, 2011
Industry News
FIFTH GEAR Choice of the Week
Preparation, preparation, and more preparation
The key to great online holiday sales is preparation – and lots of it. Prep your ecommerce site for increased traffic, train your contact center agents, and test your website repeatedly to be ready for a high-volume holiday season…
(Source: Retail Online Integration)
Count your inventory before it ships
The recent customer furor over online ordering debacles such as HP’s TouchPads and Missoni for Target is a startling reminder for ecommerce retailers – check your online inventory before confirming orders and charging credit cards. Here’s how to do it right…
(Source: Practical ecommerce)
When social media impacts online sales
A RichRelevance study of over 200 million online shopping sessions reveals the impact of social media on ecommerce. Though organic search still accounts for 18% of all traffic, shoppers who arrive through Twitter and Facebook have a higher average order value…
(Source: Media Post)
Here’s the newest marketing buzzword – transition marketing. As customers move from being prospects to buyers to frequent buyers, planning a series of introductions and connections to your company and products will ensure lower acquisition costs and higher revenue…
(Source: Retail Online Integration)
A driver’s license for the internet
In a bid to fight cyberphobia and increase consumer confidence online, the White House is pushing for a national online user authentication system. The plan proposes a secure environment via trusted third party sources to create credentials for use in online transactions…
(Source: New York Times)
Branding your product using category domains
What do the largest online baby care, specialty store, and personal care product store have in common? Their domain names say what they do! Branding using category domains is on the rise as generic top-level domains become available in January…
(Source: iMedia Connection)
Personalize your live engagement
Every retailer knows the value of live engagement – higher conversion rates and higher-value orders. From pampering high-value customers to predicting search terms to upselling with videos, live engagement greatly increases customer service levels…
(Source: eM+C Weekly)
FIFTH GEAR NEWS
Fifth Gear Receives Economic Development Award
Fifth Gear recently received accolades from a local economic development agency for the appearance of its Pennsylvania facilities. The Curb Appeal Awards, presented by CAN DO of Greater Hazleton, are awarded yearly for industrial park tenants who have made efforts to beautify the visual appeal of their properties…
Accelerating Commerce
Featured Content from the FIFTH GEAR Blog
• Are You Spending Too Much Time Socializing
• How Do You Make Ecommerce Customers Feel
• Fifth Gear Receives Economic Development Award
• Whos Afraid of Shopping Online
