Newsletter for Ecommerce and Catalog Retailers – Sept 30

September 23, 2011
Industry News
FIFTH GEAR Choice of the Week

Stop falling into holiday ecommerce traps
Most retailers prefer going with the tried and tested methods during the holiday season. But what if those methods are based on previous data without account for new techniques? Here are 3 traps to avoid as you go about finalizing your online strategy this holiday season…
(Source: Retail Online Integration)

The future of ecommerce
With a projected $229.5 billion in ecommerce sales by 2013, the future of ecommerce seems to be solid. To make the most of this boom, focus on these 3 healthy trends to adopt as consumers spend $1 out of every $10 on online retail…
(Source: Retail Solutions Online)

Make every SEM dollar count
While it is tempting to cut down your online marketing budget during troubled times, one area you cannot afford to compromise is your search engine marketing program. From constantly measuring your online presence to trying out less expensive ad networks, find new ways to make every SEM dollar count…
(Source: eMarketing and Commerce)

Are customers really coming first?
Today’s customers demand more than ever when it comes to a “customer comes first” approach, especially from multichannel retailers. Now, customers expect you to use technology to make their shopping experience as seamless as possible. Is your business doing that?…
(Source: Retail Rewired)

Placing that add-to-cart button just right

The key to more online conversions may lie in the location of your add-to-cart button on your website. These buttons are one of the most important design elements on your ecommerce page, so be sure to design and position them for maximum visibility, functionality, and branding…
(Source: Website Magazine)

Measure once, cut as many times as you like
Measuring customer engagement and understanding if you have “passed” or “failed” is critical for larger revenue growth and profits. While there are tools and technology to help you create that perfect engagement strategy, to succeed you must ensure the entire organization is on board to implement it…
(Source: Multichannel Merchant)

Hearing the voice of your customer loud and clear
The voice of the customer has never been more critical to today’s cross-channel retailer. As customers give free reign to their thoughts and opinions via web, social media, and your contact center, make sure your customer service executives are tuned in to listen loud and clear…
(Source: International Customer Management Institute)

Accelerating Commerce
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