Love is in the air – with Valentine’s Day just 4 days away, I’m sure that you online retailers who promote the holiday have seen a significant spike in traffic and sales of everything from stuffed animals to apparel to chocolates and food items. However, one of the most popular themes for Valentine’s Day gifts [...]
Continue Reading...The Super Bowl is over and the retailers had a rocking party as customers shopped to their sports-loving hearts’ content. With all that behind us, it’s now time to focus on a holiday that retailers and marketers alike have really grown to love: Valentine’s Day. According to the NRF’s Customer Intentions Survey, experts are projecting [...]
Continue Reading...Ready for the biggest sporting event in the country? We are – especially since it’s happening right in our beautiful backyard! As Super Bowl 46 kicks off here in Indy on Sunday, the last thing on most retailers’ minds is sports! If anything, “How can I use the event to promote myself?” seems to be [...]
Continue Reading...Yes, it’s that time of the year when returns start coming in from customers who bought in haste during the holiday season (or those who got a gift they could live without!). January is the month when retailers traditionally expect the returns to start pouring in. Consider these stats on retail returns: Liquidation.com, a website [...]
Continue Reading...How did you spend your holiday season? If you’re an online retailer, you were probably knee-deep in data reports about your warehouse, your contact center, your web traffic, and your email marketing results. You probably didn’t even feel like you had time to breathe – that is, if this time period wasn’t such a blur [...]
Continue Reading...So the holiday season is finally over, but thanks to some less-than-stellar inventory management or an unforeseen number of product returns, you’re drowning in an excess of argyle sweaters, dog beds, or uniforms plastered with a festive holiday pattern. Not sure what to do with that extra inventory? Never fear, because there are a few [...]
Continue Reading...So the holidays are over, but the aftermath of record-breaking sales is about to get even crazier for online retailers. The more consumers buy, the more they have to return – and in ecommerce, sometimes the return process and its affect on your inventory management can be greater than when you sold the item in [...]
Continue Reading...It’s the third week of December and shoppers are already feeling the hangover of their holiday binging. According to this week’s reports, shoppers are returning their purchases in December this year (January is usually the month of choice for such returns). What is worse is that retailers may hand back an average of 9.9 cents [...]
Continue Reading...With Christmas around the corner, there are a whole bunch of last minute tweaks and updates that should be made to your online marketing strategy. While most ecommerce merchants have fine-tuned and tweaked, here is a quick list of last minute “to-dos” that needs attention. Where is your shipping deadline calendar? While most shoppers will [...]
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