How many brand managers do you have? Now, how about channel managers? I’m willing to bet that for most of you retailers out there, the answer might be one – if you even have one at all. As the number of direct-to-consumer channels increases by the hour, it becomes increasingly difficult for a retailer to [...]
Continue Reading...Common sense tells us that seeing a product video can provide more detail and simulate a hands-on shopping experience. Top retailers have dramatically increased their use of product videos, particularly the leading ecommerce sites such as Overstock, HSN, QVC and Target. The addition of product videos means more engagement, thus higher conversion rates than those [...]
Continue Reading...Love is in the air – with Valentine’s Day just 4 days away, I’m sure that you online retailers who promote the holiday have seen a significant spike in traffic and sales of everything from stuffed animals to apparel to chocolates and food items. However, one of the most popular themes for Valentine’s Day gifts [...]
Continue Reading...The Super Bowl is over and the retailers had a rocking party as customers shopped to their sports-loving hearts’ content. With all that behind us, it’s now time to focus on a holiday that retailers and marketers alike have really grown to love: Valentine’s Day. According to the NRF’s Customer Intentions Survey, experts are projecting [...]
Continue Reading...Reevoo, a provider of social commerce solutions based in the UK, recently conducted a study on consumer reviews hosted on retail websites. The results were quite surprising – 68% of shoppers had a greater sense of trust for the retailer when both positive and negative reviews were present. Furthermore, 30% of respondents actually suspected that [...]
Continue Reading...Ready for the biggest sporting event in the country? We are – especially since it’s happening right in our beautiful backyard! As Super Bowl 46 kicks off here in Indy on Sunday, the last thing on most retailers’ minds is sports! If anything, “How can I use the event to promote myself?” seems to be [...]
Continue Reading...I was actually pretty happy with your customer service, up to the point where you asked me to take a survey about your customer service. – Bill Maher By now, you must have analyzed your holiday sales data to figure out what went right (and wrong) during your busiest season. So if you don’t mind [...]
Continue Reading...Multichannel or cross-channel? These terms are used interchangeably by most retail marketers to describe retailers with multiple channels of sale – but is there a difference between the two? And will it matter to the success of your marketing efforts in 2012 if you don’t know what it is? From a communication and marketing perspective, [...]
Continue Reading...This shopping season was a crazy one for ecommerce retail – but was it really good for retailers? Consider these facts about the 2011 holiday shopping season: – From December 1st through the 24th, holiday spending rose 4.7% (4% is typically considered a good season), but analysts warn that it could be because of higher [...]
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