Reevoo, a provider of social commerce solutions based in the UK, recently conducted a study on consumer reviews hosted on retail websites. The results were quite surprising – 68% of shoppers had a greater sense of trust for the retailer when both positive and negative reviews were present. Furthermore, 30% of respondents actually suspected that [...]
Continue Reading...Ready for the biggest sporting event in the country? We are – especially since it’s happening right in our beautiful backyard! As Super Bowl 46 kicks off here in Indy on Sunday, the last thing on most retailers’ minds is sports! If anything, “How can I use the event to promote myself?” seems to be [...]
Continue Reading...I was actually pretty happy with your customer service, up to the point where you asked me to take a survey about your customer service. – Bill Maher By now, you must have analyzed your holiday sales data to figure out what went right (and wrong) during your busiest season. So if you don’t mind [...]
Continue Reading...Multichannel or cross-channel? These terms are used interchangeably by most retail marketers to describe retailers with multiple channels of sale – but is there a difference between the two? And will it matter to the success of your marketing efforts in 2012 if you don’t know what it is? From a communication and marketing perspective, [...]
Continue Reading...This shopping season was a crazy one for ecommerce retail – but was it really good for retailers? Consider these facts about the 2011 holiday shopping season: – From December 1st through the 24th, holiday spending rose 4.7% (4% is typically considered a good season), but analysts warn that it could be because of higher [...]
Continue Reading...This holiday season has seen record-breaking sales so far. Shoppers are also seeing deals and promotions well into the third week of December, when usually there is a pause until the week before Christmas. The usual shopping pattern that retailers experience is a burst of shopping during Thanksgiving, followed by a lull, and then another [...]
Continue Reading...With Christmas around the corner, there are a whole bunch of last minute tweaks and updates that should be made to your online marketing strategy. While most ecommerce merchants have fine-tuned and tweaked, here is a quick list of last minute “to-dos” that needs attention. Where is your shipping deadline calendar? While most shoppers will [...]
Continue Reading...Think only brick-and-mortar stores are in the holiday hiring mode? Not really, says Forrester Research. According to Shop.org and Forrester’s 2011 State of Online Retailing report, online retailers are increasingly posting “Wanted” signs on their digital storefront in a bid to attract merchandising, design, and analytics talent. With the new year rapidly approaching and with [...]
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