Common sense tells us that seeing a product video can provide more detail and simulate a hands-on shopping experience. Top retailers have dramatically increased their use of product videos, particularly the leading ecommerce sites such as Overstock, HSN, QVC and Target. The addition of product videos means more engagement, thus higher conversion rates than those [...]
Continue Reading...What makes the customer check that top box instead of any of the ones below it? You have been working on your order fulfillment process, refining it to meet your predetermined productivity and efficiency levels. However, experts recommend that you also synchronize your fulfillment services based on your customers’ expectations and treat your retail operations [...]
Continue Reading...Reevoo, a provider of social commerce solutions based in the UK, recently conducted a study on consumer reviews hosted on retail websites. The results were quite surprising – 68% of shoppers had a greater sense of trust for the retailer when both positive and negative reviews were present. Furthermore, 30% of respondents actually suspected that [...]
Continue Reading...Ready for the biggest sporting event in the country? We are – especially since it’s happening right in our beautiful backyard! As Super Bowl 46 kicks off here in Indy on Sunday, the last thing on most retailers’ minds is sports! If anything, “How can I use the event to promote myself?” seems to be [...]
Continue Reading...Yes, it’s that time of the year when returns start coming in from customers who bought in haste during the holiday season (or those who got a gift they could live without!). January is the month when retailers traditionally expect the returns to start pouring in. Consider these stats on retail returns: Liquidation.com, a website [...]
Continue Reading...Operational efficiency. That phrase can send shivers down the spines of ecommerce and catalog retailers, especially during busy seasons. Battling with increased orders and unfamiliar customers, the holiday season exposes every chink in an e-retailer’s operations armor. So what did industry leaders find out about their retail fulfillment operations this season? Over 50% of the [...]
Continue Reading...“The customer is king” is an attitude that has been drilled into our minds, both as members of the retail industry and as consumers (because who doesn’t want to be right all the time?). As ecommerce sales topped $35 billion this past holiday season, e-tailers are patting themselves on their back for a job well [...]
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