- Home →
-
Blogs →
social media
Attention online retail executives: After the last month you’ve had as, I’m willing to guess that you’re tired of dealing with the data pouring in about the holiday season. Your head is probably swimming with statistics about your online sales revenue, your warehouse’s pick and pack accuracy, your returns rate, and your holiday marketing spends. [...]
Continue Reading...Blogged In: customer contact centers, data management, holiday planning, online marketing, order fulfillment, pick and pack, retail executive insights, retail industry trends, social media, warehouse management
In our previous blog, we mentioned how critical the concept of “Customer is King” is to online retailers in 2012. No longer are today’s customers delighted with great customer service. In fact, they take it for granted. So how are you measuring your customer satisfaction when she calls in? How are you measuring every touch [...]
Continue Reading...Blogged In: customer contact centers, customer satisfaction, customer service, ecommerce fulfillment, live chat, order fulfillment, social media
Yesterday I attended a luncheon put on by the American Marketing Association’s Indianapolis chapter. Their monthly lunch meetings are typically well-attended and always have great speakers from the area’s most successful and innovative companies. Tuesday’s speaker was Stephanie Jenkins, Assistant Vice President of Digital Marketing at Simon Property Group. I was especially excited to hear [...]
Continue Reading...Blogged In: Ecommerce, Facebook, holiday planning, online marketing, retail industry events, retail marketing, social commerce, social media
Are you as totally excited as I am for the holiday shopping season to officially begin? According to the latest NRF survey, over 152 million shoppers (yes, you read that right) will be hitting the streets and the information superhighway to hunt for bargains, steals, and deals this weekend. Although that sounds like a heckuva [...]
Continue Reading...Blogged In: ecommerce marketing, ecommerce technology, email marketing, holiday planning, holidays 2011, retail industry trends, social media
Let’s be honest – we’ve been talking about retail holiday strategies as far back as August. By now, you (hopefully) have your online marketing calendar lined up, analyzed “lessons learned” from the previous year, and have even taken steps to start implementing your strategy. As you prepare to enter the black hole that is the [...]
Continue Reading...Blogged In: ecommerce marketing, Fifth Gear, holiday marketing, holidays 2011, inbound links, paid search marketing, retail strategies, social media
Hello out there in fulfillment blogland! I’m JB, the newest addition to the Fifth Gear sales and marketing team. I’m truly excited about joining this awesome company and to be sharing my industry insight with you here on the Fifth Gear blog. For my first post, I’ll tackle a topic that’s hot on the plate [...]
Continue Reading...Blogged In: Ecommerce, ecommerce marketing, Facebook, online marketing, social commerce, social media
According to the latest survey on brand infiltration in social media by the Boston Consulting Group, 30% of consumers surveyed value a brand more if it is active on social media, while another 30% was annoyed at their presence! Of course, over 50% of 16-34 year olds enjoyed the attention a brand gives them on [...]
Continue Reading...Blogged In: Ecommerce, ecommerce marketing, Facebook commerce, online marketing strategy, online retail, social media
Fifth Gear president Matt Konkle recently joined site search vendor (and trusted partner!) SLI Systems’ CEO Shaun Ryan for his ecommerce podcast series. The topic at hand: how retailers are growing their businesses in the current economy, as well as the major focuses for the industry in the future. “It’s easy to get caught in [...]
Continue Reading...Blogged In: Ecommerce, ecommerce podcast, Fifth Gear, industry trends, Matt Konkle, order fulfillment, partners, social media
Just a few years back, social media terminology didn’t enter our vocabulary. Facebook, Twitter and YouTube were unheard of. And even the savviest of marketers could not have predicted how commonplace these social technologies would soon become. Social commerce now reigns as the word-of-mouth medium in the world of online shopping. Customer now leverage one [...]
Continue Reading...Blogged In: Ecommerce, interactive marketing, online retail, social commerce, social media
How did you spend the day before your holiday weekend? Fifth Gear President Matt Konkle spent Friday, July 1st lending his knowledge to an ecommerce panel hosted by Indianapolis technology initiative Techpoint. The session’s topic, “E-tailing Success in the Age of Social, Mobile & Now”, discussed how online retailers are leveraging social media and interactive [...]
Continue Reading...Blogged In: ecommerce marketing, ecommerce web marketing, Fifth Gear, retail industry events, SEO for ecommerce, social media
